Overview
The most crucial global health calamity of the century.
Covid-19 (CORONAVIRUS DISEASE 2019)
According to the report of the World Health Organization (WHO as of December 2020), the current outbreak of COVID-19, has affected over 80,560,451 people & killed more than 1,853,525 people in more than 200 countries throughout the world. It has rapidly spread around the world, posing enormous health, economic, environmental & social challenges to the entire human population. The coronavirus outbreak is severely disrupting the global economy.
The novel coronavirus penetrated into India in the beginning of the year & as of now it has already affected 10,374,932 people & killed more than 1,50,000 people.
Impact of Covid-19 has been multiple and not only limited to society at large. From the perspective of the employment both rural and urban have been impacted adversely. Most of the employment sectors like agriculture, health, finance, transportation & the most affected education system have impacted on a very larger scale. Due to the unexpected pandemic, the whole education system suddenly shifted from conventional classrooms to online platforms leading plenty of teachers, educators and instructors to adapt to this new normal.
More than 50,000 teachers were asked to quit, for not being able to adopt ‘the new normal’.
Design Process
Secondary research
Primary research
Findings from
Secondary Research
The world is facing a shortage of almost 69 million teachers. On the other hand Pandemic is making teachers, who are not technically sound to lose their Jobs. There is lack of motivation in online learning as well as teaching. In addition to that there are a lot of perpetuating difficulties in online teaching tools. One of them would lack of proper knowledge regarding the available facilities. Also it is tedious to teach online; Because the teacher can no longer stand in front of the class & teach. Teaching on a screen, arranging content & not making sure that the students are clearly understanding what has been taught is what blowing away the teacher’s mind.
Ecosystem Mapping
Stakeholder Identification
Insights from primary research
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My concern about unavailability of resources for remote village students, also the very problem of having a single smartphone & more than 1 kid at home.. Students will watch a content only for a duration not exceeding 20 mins thus making the job harder to keep their attention. I hope students will definitely use online classes if the quality and the content is good.
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I watch subject related videos on free youtube channels. It consumes double the time while learning the same thing in school and then again watching a youtube video for better understanding. My institute uses different modes for teaching such as website, phone call, chat boxes. This will become difficult for us students to coordinate things between video call, webinars, and whatsapp communication.
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I have started teaching online through google meet, zoom. Initially got help from my tech savvy daughters to use these platforms & watched youtube videos in order to learn more. I use PC majority of the time & switch to mobile when network is bad, I use mobile data. My school assisted me to make videos initially and now I’m independently making videos.
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I think the online learning can be an option but can never replace the physical learning. No Proper engagement with students. I explored different platforms such as Google Meet, Zoom, Microsoft Teams, WebX. I also tried for UNACADEMY but due to limitation of content didn't get selected. Currently owning a YT Channel, shooting through mobile only & taking some help regarding editing software form a student.
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Due to covid, I was laid off amongst 50% of staff. I’m not tech savvy but I love teaching. I’m willing to learn to use digital platforms in order to impart knowledge online.
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User persona
Farhan's Story
Farhan Gandhi, a school teacher at Indraprastha Public school in Indore, Madhya Pradesh. He is a 39 years old Teacher with a teaching experience of 14 years. he used to teach Science for 7th to 9th standard kids. He always makes sure whether all the students understood the concept clearly only then he will proceed to another topic after every single kid in the class grasps. Due to Covid-19 the school started online classes and needed less number of teachers to function, So he was laid off in May 2020. Taking this as a challenge as well as an opportunity, Farhan now wants to teach using the online platform, the new normal.
NEED
Make contents of exceptional quality with very less cognitive effort and make it reach a large audience.
GOAL
Design a service that will make educators empowered in all the ways of online teaching platforms.
Pain-points
No professional assistance
No live interaction
Unable to reach a large audience.
Time constraints & lack of knowledge regarding the tools & equipment.
Journey mapping
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Unable to adapt to the online system.
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Unable to teach online.
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Unable to reach expected amount of audience.
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Lack of promotion.
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Lack of Quality.
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Unaware of the tools to be used.
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Lack of skill sets.
Finding the opportunities
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Providing assistance
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Consulting him to validate/check his content quality.
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Assisting him to target more audience.
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Making tools accessible.
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Upgrading the existing set up.
Problem Identification
So, how might we make content creation effortless for educators?
Opportunity mapping
Consultation
Development
Training
The service model
A simplified service where one can access content, tech support & learn/teach effectively.
Story board
Service blueprint
Business model canvas
Market demand forecast
The ONLINE EDUCATION MARKET in India was valued at INR 39 BILLION in 2018 and is expected to reach INR 360.3 BILLION BY 2024, expanding at a CAGR of ~43.85% during the 2019-2024 period. Ease of learning, flexibility & a wide range of study materials have influenced the overall growth of the industry.
Competitive analysis
The Indian online education market is highly fragmented with around 3,500 edtech startups operating in the country. Many foreign players are entering the Indian online education industry. BYJU's, Udemy, Coursera, Whitehat Junior and Duolingo are a few prominent players in the industry, catering to the requirements of different target audiences.
How we are different?
We are not creating another online platform for learning, rather we focus on empowering the educators by helping them reach to maximum students with the help of better quality, technology and content. We are providing 250 million of Indian students a better choice to find the best teachers. We create more job opportunities in education sector.
Potential client Profiles
Schools and Junior colleges
Schools and junior colleges are a very common sight in India these days given the extensive exam preparation coaching many students go through, they need to enroll in schools just in order to be able to appear for their boards. Such colleges and schools can also use our platform to be able to conduct classes.
Independent tutors, wannabe content creators ,vloggers
Short term and certification courses for professionals and skill set development and those wannabe content creators in various online platforms such as youtubecan also be made available on our platform.
Proposed timeline
Marketing plan
Social media marketing
E-Sage looks at building a community on social media platforms like Linkedin and Facebook where we can target our customer segment. We plan to drive sales while tapping into the customer’s data.
Influencer marketing
In the later phase, E-Sage will reach out to Educational Institutes and conduct seminars about our platform and look at a deeper collaboration with their established educators.
Exit plan
E-Sage will have multiple exit opportunities that will result in a high Return Of Investment.
