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Overview

Light motor vehicles( Cars, SUV, MUV, etc) have become the indivisible part of human life. In spite of their extensive usage, the majority of the users are unaware of the subtle knowledge of the car which needs to be monitored with a particular interval basis. And this can be easily understood if one observes his/her vehicle keenly.

 

But most of the users don't take an effort to understand these things and finally end up reaching the service station which is a waste of time as well as money.

 

On the other hand the Auto enthusiasts in the system are very particular about the in and outs of their machines and would love to know the qualitative analysis of their favorite machine’s data and performance.

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Need

Provide parameters which need to be taken care of and cater the users with enough statistics of their machine. 

Goal

To come up with a solution that will bridge the gap between the users and regular parameters and statistics of their Vehicle.

Design Process

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Research 

Understanding the problem

& Finding the opportunity

Ideation

what is there any problem?

Why is it happening?

Online findings

User surveys

Finding the appropriate set of features

User Behaviours

SWOT analysis

Prototype

Develop the prototype 

Insights from the Survey 

A survey was conducted on group of 30 Vehicle enthusiasts and users of different age group and professionals and following were the obtained data 

More than 68% of the people participating in the survey forget to check the air pressure.

More than 66% of the people tend to forget to recharge their fastag.

More than 84% of the people opted to have provision to check their vehicle status when they are out of home

84% of them keep a manual track on their vehicle’s fuel consumption.

Car Oil

Apart from the surveys, few qualitative studies have been made where it's found that few of the users don’t take consideration of these parameters since they are busy in their work, or someone else takes care of them. For example, father, brother, husband, driver etc..

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  • Reminders of tyre pressure,

  • Emission Certificate,

  • Fastag

  • Track on Car Health

  • Fuel consumption data

  • Other consumable data

Strength

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Weakness

  • All the features work only with cars released with OBD2 ports.

  • Cars' infotainment system without display might not enjoy  the whole experience.

  • Smartphones should be connected to the cars with a multimedia cable.

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Opportunity

  • Car health data shared with the car makers will help them to reduce commonly found problems of particular models of car and help fix them in upcoming models

  • Promoting good driving habits in later stages

  • Sharing these data with RTO authorities will ultimately lead to save energy and road traffic as well as accidents.

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Threat

  • Existing apps

  • Misuse of the data shared with the automakers or Govt. bodies

Finalising the feature set

Dashboard features

  • Tyre pressure

  • Fastag Balance

  • Emission certificate

  • Wheel Alignment & Balancing

  • Fuel consumption tracking

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Smartphone features

  • Car Diagnosis

  • Fuel consumption record

  • Refuelling pattern

  • Consumable status

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Touch points

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A specially designed app for Smartphones that is compatible with Apple Carplay™  Android Auto™ to access the STEER's features 

Information architecture 

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Wireframes

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Typeface & Colour Palette

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Logo process from Golden ratio application to final result

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Smartphone App UI

Onboarding

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Add Vehicle

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Create

Home

 Mileage log

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Diagnosis

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Dashboard UI

The fonts and colours used on the Dashboard screen are as per the guidelines of Apple CarPlay™

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I am still working on the remaining dashboard feature set, will be updated shortly.

Thank you for your time!

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